Bonita Fish Names New GM

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HM Restaurant Group has promoted Krystian Martinez to General Manager of Bonita Fish Company on Fort Myers Beach. Martinez, an employee of the restaurant group for eight years, most recently worked at Doc Ford’s on Sanibel. The restaurant will reopen this Fall.

“Krystian is a remarkable leader who embodies our focus on gracious hospitality and customer service,” said Joe Harrity, a partner with HM Restaurant Group. “He has worked his way from server to a managerial position at several of our restaurants in just a few years.”

HM Restaurant Group owns and operates Bonita Fish Company as well as the neighboring Dixie Fish Company and Doc Ford’s Rum Bar & Grille on Fort Myers Beach.

“I look forward to introducing Bonita Fish Company’s exciting new concept to Southwest Florida with amazing food, service and atmosphere,” Martinez said. “I’m also excited about training and coaching staff and helping them gain the confidence they need to surpass their goals.”

Opening this fall, Bonita Fish Company will feature coastal-inspired cuisine focusing on fresh seafood, a large center bar, daily live entertainment and picturesque views of Matanzas Pass. The new restaurant will offer 300 indoor and outdoor seats and serve breakfast, lunch and dinner. An independently operated floating dock marina with 30 slips will cater to boat-in customers, provide long-term rentals and accommodate boats up to 90 feet with shore power and water.

Martinez began his managerial career with Doc Ford’s on Fort Myers Beach, transferred to Dixie Fish Company in 2020 and two years later was at Doc Ford’s Sanibel location.

“Each restaurant provided a different challenge but with a very similar goal of amazing hospitality that not only helped me learn how to grow but also adapt to master any situation,” Martinez said. “It never feels like work. You meet locals and people from all over the world and get to be a part of a celebration of all kinds. I also have the privilege of working with some of the most amazing groups of individuals.”

6 COMMENTS

  1. I know construction times are as fluid as the weather, but would love to have a better timeframe than, “Fall”, lol…even The Whale has a tentative opening date of late October, lol..

  2. Thanks for saving the building and all the good memories within! Hopefully, with the help of all of us who are locals, we can restore some of the incredible vibe that was Bonita Bill’s! “No shirt, no shoes, no problem! Can we get you a beer?” Good luck and see you soon!

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