What’s Up FMB is hosting The Island Charm Crawl, a new summer-long, island-wide experience running May through August 2026. The goal is to encourage everyone to visit and get to know the spectacular businesses on Fort Myers Beach.
The Island Charm Crawl invites locals and visitors to explore Fort Myers Beach while collecting custom-designed charms from participating businesses.
Participants begin by purchasing an official Island Charm Crawl Kit, which includes a branded bag, a What’s Up FMB logo charm, and a crawl map.
This summer features 20 participating locations, with more expected to join. Here’s who’s participating as of today:
The Whale
The Alex King Family Foundation
Alex King Group
Diva’s and Dolls Fairy Hair & Permanent Jewelry
The Beach Bar
Nervous Nellies
Detroit Dawgs
Blue Parrot
Island Pancake House
Sun N Fun
Cabana’s at Diamondhead
Friends of Lovers Key
Forever Tides Permanent Jewelry
La Ola
Mr. Waves
Smokin’ Oyster Brewery
Snug Harbor
Wahoo Willies
Beach Talk Radio
Legno
Tiki Bar Island Bar & Oasis
Those who complete the crawl will earn a Limited-Edition Completion Charm, making the experience both interactive and collectible.
The Island Charm Crawl is designed to encourage exploration of Fort Myers Beach while supporting local businesses throughout the summer season.
Crawl kits are available for $30, with $5 off pre-orders through April 30th. Quantities are limited.
For more information and to reserve a crawl kit CLICK HERE.