CROW Unveils New Logo


This design may be familiar to some, it was first used in CROW’s marketing for the 2020 Taste of the Islands. The organization received so much positive feedback about the design it continued to work on the logo, finally unveiling it Wednesday at CROW’s annual meeting.

The new logo features large block letters with the silhouettes of several animal species that CROW treats each year. Three birds, a brown pelican, a great blue heron and a great horned owl, represent CROW’s avian patients which account for over 60% of its annual caseload. Mammals, represented by a North American river otter and a northern raccoon, account for 30% of patients and the remaining 10% are reptiles and amphibians, represented by a sea turtle. The logo was designed by longtime CROW supporter John Jacobsen.

Items featuring the new logo, including t-shirts, stickers and magnets will soon be available for purchase at the Visitor Education Center or our online store! All proceeds from the sale of these items benefits wildlife patients in care at the hospital.

Here’s a rectangular look at the new logo.