Florida Tourism is Booming

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Florida welcomed 36 million total visitors between January and March 2022 according to VISIT FLORIDA estimates. That’s a 14 percent increase from Q4 2021, and the third consecutive quarter that overall visitation has surpassed pre-pandemic levels.

Approximately 34.1 million domestic visitors traveled to Florida in Q1 2022, representing twelve months of domestic visitation growth from 2019, with no signs of slowing.

Governor Ron DeSantis said, “Florida’s latest visitation estimates are incredible news for our economy and all Floridians. Economists originally projected that Florida tourism wouldn’t fully recover until 2024, but quarter after quarter, despite the Biden administration’s utter failure to manage inflation and the nation’s supply chain woes, Florida’s visitation numbers continue to break records and defy conventional wisdom. Florida’s tourism industry begins 2022 with incredible strength, proving that freedom first policies will always win, especially when combatting the inept economic policies coming out of D.C.”

“Our Q1 visitation estimates show that 2022 is shaping up to be another amazing year for Florida tourism,” said Dana Young, VISIT FLORIDA President and CEO. “In addition to breaking more pre-pandemic records domestically, we are seeing an exponential rebound in Orlando as well as our international numbers, which we expect to continue in the months ahead. VISIT FLORIDA is incredibly proud of its marketing efforts that have gotten us here today, and we thank Governor DeSantis for his unwavering support of our organization and tourism industry.”

Florida welcomed 1.3 million overseas travelers in Q1 2022, an increase of nearly 169 percent from Q1 2021. Overseas visitation to Florida in Q1 2022 was 14 percentage points closer to full recovery than the rest of the United States. Canadian visitation to Florida during Q1 2022 accounted for 578,000 visitors, an increase of more than 955 percent from Q1 2021.

Quarterly hotel demand in Florida exceeded pre-pandemic levels for the first time in Q1 2022. Compared to the same period in 2021, the number of hotel rooms sold grew by 31.4 percent during the first three months of the year. Florida’s average daily rate (ADR) was up over 38 percent, and its occupancy rate increased by nearly 24 percent.

 

 

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